Content
Menu
White Papers, e-Books, Briefs, webinars and related content are the heart of effective lead generation campaigns. Click here for custom content solutions.
Lead Nurturing
Campaigns
Targeted nurturing content builds trust in your brand by delivering valuable information over time. Click here to energize your lead nurturing content and results.
Social &
Mobile Media
Your messaging must be optimized for mobile devices and Social Media sites like LinkedIn, Facebook and Twitter. Click here to join the Conversation Economy.
Custom
Research
Proprietary research yields insights you can't get from published studies. Click here to start fielding research and gaining the intelligence you need to win more business.
Consulting
Services
DCS was created by the news, trends and analysis experts behind DemandGen Report. DCS analyzes your business, offering strategies for maximum brand impact.

Recent Webinar

The Best Content For Short Attention Span Theater

Traditional one-size fits all white papers, case studies and other collateral are struggling to break through the noise and be relevant to decision makers. A new approach, with more dynamic and personalized content is needed to better connect, stimulate and facilitate buyer decisions.

Watch Here

New Content4Demand E-book

citrixbrainsharkMore and more B2B buyers are now self-navigating through the early and middle stages of research and selection process, challenging marketers to enhance the value and insight in their collateral. Download this E-book to learn how progressive organizations are using content marketing to effectively transition buyers across stages by providing essential engagements and information throughout the journey.

Download E-book. 

Introducing the “Video White Paper”

citrixbrainsharkResearch shows attention spans and time constraints are becoming a big challenge for content marketers.  At Demand Creation Specialists, we have been working with our clients to incorporate new mediums into their campaigns, and have had some strong results.  “Video white papers”, as we call them, utilize the Brainshark solution to create an interactive presentation that address the key points of a topic in just a few minutes. We have found it to be a very effective alternative content format to appeal to those who don’t respond to a typical white paper or webinar.

Click here for an example of a Brainshark “video white paper” we recently created for Citrix.

What Your Peers Are Saying About DCS

Video White Paper

Metrics that Matter for B2B Lead Gen

Learn how leading BtoB organizations are using dashboards and analytics to enable executives to easily access data, and adjust campaigns for maximum results in real time.

Access this 8-minute interactive Video White Paper now.