More and more B2B buyers are now self-navigating through the early and middle stages of research and selection process, challenging marketers to enhance the value and insight in their collateral. Download this E-book to learn how progressive organizations are using content marketing to effectively transition buyers across stages by providing essential engagements and information throughout the journey.

Download E-book. 

Research shows attention spans and time constraints are becoming a big challenge for content marketers.  At Demand Creation Specialists, we have been working with our clients to incorporate new mediums into their campaigns, and have had some strong results.  “Video white papers”, as we call them, utilize the Brainshark solution to create an interactive presentation that address the key points of a topic in just a few minutes. We have found it to be a very effective alternative content format to appeal to those who don’t respond to a typical white paper or webinar.

Click here for an example of a Brainshark “video white paper” we recently created for Citrix.