Research shows attention spans and time constraints are becoming a big challenge for content marketers.  At Demand Creation Specialists, we have been working with our clients to incorporate new mediums into their campaigns, and have had some strong results.  “Video white papers”, as we call them, utilize the Brainshark solution to create an interactive presentation that address the key points of a topic in just a few minutes. We have found it to be a very effective alternative content format to appeal to those who don’t respond to a typical white paper or webinar.

Click here for an example of a Brainshark “video white paper” we recently created for Citrix.

As BtoB commerce evolves into a “conversation economy,” Demand Creation Specialists (DCS) helps to find your brand voice and expand your thought leadership position. Our content is developed as part of your overall sales and marketing strategy to deliver more signed business. With more than 30 years of cumulative BtoB content creation experience, DCS has built a team of top strategists, writers, managers and e-marketing experts across a wide array of industries and verticals.

Contact DCS today and see what we can do for your business.