| About Demand Creation Specialists |
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The buying process for complex BtoB purchases has changed dramatically over the past decade. The easy access to information and collaborative environment fostered by Web 2.0 technologies has transformed how companies research and evaluate prospective solution providers. Traditionally anchored in face-to-face interactions, most B2B deals are now traced back to online demos and web-based research. As we continues to shift from marketing that speaks at people to more of a conversation economy, marketers must think and act like publishers. As we evolve into this “conversation economy” DCS helps you to find your voice, and develop your thought leadership position. We help B2B companies develop content that speaks to your prospects challenges throughout the buying process. The content we create will help prospects find you, and help your sales team lead them through your sales funnel. With over 30 years of B2B publishing experience Demand Creation Specialists has built a team of seasoned writers who cover a vast array of industries. We take the time to listen to the challenges you are facing, the message you are trying to convey to your prospects, and match you up with a writer on our team that suits your needs. |
