Hot Off The Presses: Richardson
Title: The Roadmap to Scalable & Sustainable Sales Transformation
Format: Video White Paper, based off an E-book
Objective: Richardson is a global sales training and performance improvement company that helps leading organizations improve sales results. Their new E-book, “The Roadmap to Scalable & Sustainable Sales Transformation,” includes insights into how leading firms are reengineering their long-term sales strategies to respond to shifts in the buying process. In the E-book, fundamental changes in buyer behavior are analyzed, and the challenges these changes are presenting for organizations of all sizes and in all verticals are explored. Their goal was to create a secondary format for this deliverable that provided a multimedia option and didn't necessitate the same time commitment.
Summary of Content: The Video White Paper, created in the Brainshark format, is a 5-minute synopsis of the E-book. This format is a growing trend to appeal to targets that don’t have the time or attention span to invest in a full-length E-book or white paper. The quick presentation provides an overview of the major points of the more in-depth piece and offers it for download as well. If you have trouble getting your full-length white papers or E-books, webinars not only in the right hands but being digested to a satisfactory level, a Video White Paper version might be a good option.
Download the Video White Paper here or the E-book here.
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