Hot Off The Presses: Citrix
Title: Marketing Matchmaking: The Strategies and Payoffs of Streamlining Webinar Data and Analyzing Within Marketing Automation Systems
Format: E-book
Objective: Citrix Online provides online solutions that enable people to work from anywhere with anyone: GoToAssist and GoToManage for remote support and IT management, GoToMeeting for online meetings, GoToMyPC for remote access, GoToTraining for interactive online training and GoToWebinar for larger web events. To drive thought leadership and generate leads for their GoToWebinar platform, Citrix wanted to display their continued knowledge and expertise over the webinar universe, and provide potential clients with useful information on how webinar data and be used in conjunction with ever-growing marketing automation systems.
Summary of Content: Webinars have become an increasingly critical component of the BtoB buying process, as 35% of BtoB buyers cited webinars as the most useful resource in the early stages of the buying process in the Inside the Mind of the BtoB Buyer Survey, conducted by DemandGen Report. This E-book highlights the potential for BtoB organizations to enhance prospect, customer and internal communication through the use of integrations and APIs. Additionally, the E-book spotlights the key benefits of capturing webinar data and saving it to marketing automation platforms, and explains how integrations can save time in marketing programs by providing centralized convenience.
Download the E-book here.
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