Hot Off The Presses: iContact
Title: The Definitive Guide to Email and Social Media Marketing
Format: E-book
Objective: Nothing screams “we know what we’re talking about” than producing a guide that is pronounced to be “Definitive”. But despite the unabashed lack of modesty, “Definitive Guide”-style E-books have long been a successful way to take a pronounced stance in a space as a thought leader. If a potential customer is searching the web for information, nothing should sound as if it will better answer their questions than a “definitive guide”. Taking this type of stance was iContact’s goal with this piece. The E-book also is unique because nearly every page features live links that lead to more information on topics discussed within the piece. As content goes 100% digital, this is an aspect of E-books companies must utilize.
Summary of Content: Integrating email with social media channels is imperative for marketers today. By effectively blending the unique strengths of these two media channels, marketers gain actionable and relevant insights into their customer and prospect bases. This how-to guide provides a best-practices overview to help marketers tie the most effective medium for transactional messaging—email—with social media’s ability to drive more clicks and conversions by customers.
Download the E-book here.
"Hot Off The Presses" periodically highlights content recently created by Content4Demand. For info on content creation for your marketing initiatives, please contact us at jeff@content4demand.com.