Content Connection

Content Takes Center Stage at the Content2Conversion Conference

As content marketing becomes an increasingly critical tool for B2B companies, Content4Demand’s sister publication DemandGen Report (DGR) has announced the launch and preliminary agenda for the first annual Content2Conversion Conference. The show will take place April 23-24 at the Times Center in Manhattan.

DGR will host the educational conference in response to a growing need for progressive marketing — centered on using thought leadership as a connecting point for solution providers to effectively engage with prospective buyers.

 “As these trends emerge, B2B marketers continue to struggle to keep pace with content development, content marketing strategies and how to utilize content to drive demand,” Andrew Gaffney, editor of DemandGen Report, said. “The Content2Conversion Conference is designed to address these challenges and help B2B marketers not just stay afloat in this sea of content, but also produce killer content that, in turn, produces killer results.”

Ardath Albee will deliver the keynote address, entitled “Starting From Scratch: 10 Steps To Launch a Content Marketing Strategy.” Albee is the author of E-Marketing Strategies for the Complex Sale, and owner of Marketing Interactions, Inc., which helps B2B companies generate more sales-ready leads with e-marketing and content strategies.

“With Content2Conversion, DemandGen Report is bringing us a conference designed to provide attendees with solid takeaways from each progressive session,” Albee said. “I’m excited to be presenting!”

Other industry leaders scheduled to take part include Jeanne Hopkins, director of marketing at HubSpot, a Cambridge, Mass.-based provider of integrated marketing solutions (also a sponsor of the event). Hopkins will present on the topic of using content for inbound discovery and nurturing existing prospects.

Also, as metrics become an increasingly critical part of marketing programs, Jim Lenskold, President of The Lenskold Group, will present a session examining the roles of data and measurement in content and demand generation strategies.

Other topical session highlights include:

• The Content Landscape 

• Drawing Up A Content Marketing Blueprint 

• Mapping Content To The B2B Buying Cycle 

• Developing A Lead Nurture Strategy That Converts Prospects To Buyers 

• Building A Data & Measurement Strategy to Support Your Content