Described by author David Meerman Scott, author of New Rules of Marketing & PR as “the hip and stylish younger sister to the nerdy white paper,” Ebooks are thought leadership documents, typically presented in landscape format with an emphasis on graphics and white space. Ebooks serve as great lead generation content and can also support lead nurturing campaigns. 

By incorporating plenty of sidebars, call outs and charts to support the document’s theme, Ebooks are designed to be easier to read and scan than text heavy white papers and are quickly rising in popularity as a b2b content format. By presenting a fresh alternative to white papers, Ebooks have proven to be a solid performer in lead generation campaigns.

In controlled case studies DCS has done with our content marketing clients, Ebooks have typically outperformed white papers by 20% to 30% as lead generation sources. Based on this success, Ebooks are quickly becoming staples of b2b web marketing campaigns.

Ebooks can also be easily published for the iPad and other digital readers, and can help companies dramatically improve the results of their digital content programs and support their overall marketing strategies.