White papers are considered one of the top lead generation sources in b2b web marketing. By providing targeted content that speaks directly to the pain points of a prospect, white papers are often cited as the preferred content format by b2b buyers. White papers have also have proven to be an excellent engagement and lead generation technique for moving prospects from the research phase to vendor selection.

For example, a recent study by Forbes.com found that 72% of respondents contacted a solution provider after downloading a white paper and 57% said reading a white paper influenced their buying decision.

Adding Video: Complimenting traditional white papers, DCS also works with our clients to build video white papers as a new form of content marketing. Utilizing the Brainshark platform, DCS highlights the key points of the white paper in an interactive presentation that combines both audio and video in an easy-to-access fashion.

Our research shows that buyers absorb and access content in a variety of ways based on their individual preferences. By providing content development strategies that cut across different media types, we help our clients maximize the performance of their lead generation campaigns. Video white papers are also a great way to repurpose existing content.