Using Multiple Touches To Trigger & Track Response

Successfully converting a suspect into a qualified sales opportunity requires an integrated approach to lead generation and lead management. Many companies fail in the early phases of the process because they focus on single offers or messages. This “one and done” approach typically fails to engage prospects and sends an inconsistent message about your brand.

At Demand Creation Specialists, we take an integrated approach to lead generation, working with our partners to design “drip marketing” programs that stimulate prospects to “raise their hand” and engage to learn more about your solutions. We not only help in developing a series of complementary content messages, we also tap into the leading demand generation solutions to deploy the campaigns and track the results to identify the hottest leads.

By automating the appropriate messages, these integrated campaigns automatically trigger personalized “thank you for downloading” messages, as well as invitations to view other pieces of relevant content. The creation of multiple content “touches” allows our clients to gauge the interest level of various prospects and tailor their follow up accordingly.

Finally, by helping to define a timeframe for each campaign and establishing expected metrics around lead volume and lead progression, we help our clients to track the activity and adjust the campaign messaging if necessary in order to better respond to the target market’s pain points.

This integrated approach to lead generation also allows DCS to build campaigns that align with other marketing efforts such as teleprospecting, trade shows and traditional advertising. Our turnkey solutions can support these efforts by nurturing the names already in your database or generating new inquiries. Either way, we work with you and your team to build integrated lead generation programs which lead to real results.
 
Copyright ©2010 Demand Creation Specialists. All rights reserved.
Back to the top