New research is showing that different types of B2B prospects become engaged through different types of content. For this reason, it’s vital to have your content available in different formats to appeal to any type of buyer.

At Demand Creation Specialists, we have been working with our clients to incorporate new mediums into their campaigns.  “Video white papers” utilize the Brainshark solution to create an interactive video PowerPoint presentation. We’ve found it to be a very effective alternative content format.

Here is an example of a “video white paper” we recently created for Citrix.

DCS can help you convert an existing white paper or webinar into a video white paper for a minimal cost. Or we can help you start from scratch and create a new piece. For more information, fill out the form below and we can set up a time for a quick 15-minute chat next week.