Social Media Starter Kit

Created with companies like yours in mind, this starter kit is designed to get you and your team up and running- in one week.

Lead Gen & Nurturing

Companies today live -- and die -- by the quality of their leads. You may have thousands of potential customers trapped inside databases, screaming to be converted. Once you release prospects from lead purgatory, how are they being qualified? How do you identify the buy-ready from the rest? At best, those golden prospects represent perhaps 5% of your database. The vast majority exist as six-months-out CRM alerts, default drop-down menu victims and worse. Those are your future buyers. You've got to converse with them, building trust in your brand by delivering valuable content over time. DCS and our sister business units, www.demandgenreport.com and www.retailtouchpoints.com, are acknowledged industry leaders in the reporting of major trends, and the creation of lead gen and lead nurturing content across many verticals.

Inventory & Re-purpose
Existing Content

Many companies have already created lots of great content. But in most cases it goes to content purgatory after quarterly direct marketing campaigns, one-off email blasts or maybe blog posts go up and out. DCS will conduct a comprehensive audit of your existing content and come back with a repurposing plan that distills new nurturing messages from previously-written materials. It saves tons of time...and money too. Simply submit this form to get your Content Audit underway!

Database Services

DCS works with our clients to ensure your lead generation content is reaching active and current prospects. Our data hygiene services include:

• De-duping old and incomplete databases
• Data Appends: Adding email, phone and other key fields to incomplete contacts
• Drilling Deeper: Finding “like buyers” from your existing customer file
• Segmenting campaigns by profiling prospect groups and developing buyer personas.

Consulting Services

Marketing automation is still in the early stages of adoption, and companies are struggling to learn and apply best practices around lead management and B2B content marketing. To this end, Demand Creation Specialists (DCS) offers a suite of complementary consulting services that revolve around developing a content strategy for your unique position in your vertical market, then implementing the tactical content itself, creating a conversation between you and your prospects that lead them through their own process -- and straight to you.