DCS: Equity In Digital Marketing; Experience In Financial Services Messaging

Our team of writers, designers and project managers has worked with a variety of leading brands in the financial sector, including:


√ FIS Global
√ Lincoln Benefit Life
√ Oak Street Funding
√ Lincoln Financial Group
√ First Place Bank
√ Advanced Planning Services
√ Best Practices of America LLC.

Please Contact

Owen McDonald
VP of Client Strategy
Email
1.888.603.3626 x5

The Role of Custom Content In Building Equity

Demand Creation Specialists (DCS), is a digital content marketing firm, established by the publishers of The DemandGen Report. From this leadership position, DCS has worked with leading marketing automation providers including Eloqua, Marketo, Sage and others on the movement towards “digital dialogue” with clients and prospects.

Our experience has shown that optimized digital dialogue strategies can help financial services firms increase inbound sales leads, improve upsell and cross-sell opportunities and build more profitable customer relationships.

DCS is not a traditional marketing firm or ad agency. Our core competency is the creation of business-to-business (b2b) content for targeted verticals, including financial services. Our clients benefit from a refined, process-driven method for project discovery, goal setting, content creation, distribution and analysis to achieve optimal messaging, expressed in real-time metrics.

From massive financial brands to boutique wealth management firms, DCS is utilized to produce and manage b2b content that achieves specific objectives.

With each client, our go-to-market approach for the b2b financial services sector includes a mix of the following strategies and tactics:

  • Database mining for targeting, segmentation, research and search- optimized content mapping.
  • Lead generation and conversion using a value-based bi-directional dialogue with prospects.
  • M&A content (i.e., email and web-based calls-to-action) to assist acquiring entities and lenders with phased communications.
  • Downloadable white papers, E-books and Executive Briefings to convey value propositions and facilitate customer on-boarding.
  • “Vanity” pieces featuring top producers; case studies, product & service white papers, micro-campaigns and other content to sustain strong relations with internal team members as well as external clients.
  • E-newsletters, blog posts and “drip marketing” content engineered to be relevant and valuable to defined buyer personas in your database.
  • Webinars and interactive sales enablement developed for specific b2b audiences, co-presented by senior DCS team members.
  • Audio and video podcasts that educate and entertain as a form of customer engagement, as well as creation of Brainshark presentations.