Marketing automation is still in the early stages of adoption, and companies are struggling to learn and apply best practices around lead management and B2B content marketing. To this end, Demand Creation Specialists (DCS) offers a suite of complementary consulting services that revolve around developing a content strategy for your unique position in your vertical market, then implementing the tactical content itself, creating a conversation between you and your prospects that lead them through their own process -- and straight to you.

DCS Consulting Services include:

• Strategic Analysis of your Unique Selling Proposition - Who are you? What do you offer? Why are you needed?
• Competitive Analysis - How does your lead management and content marketing strategy stack up to your top competitors? What do you do better than competitors? Where are they stronger than you?
• Targeting & Segmentation - Who is looking for you? We help connect the dots, and reveal how you can more effectively communicate to the unique pain points of your top prospects.
• Content Inventory - Before discussing what's missing, let's do a comprehensive accounting of what content you already have. We often find buried gold that can be used for repurposing in new campaigns.
• Content Marketing Strategy - You need a go-to-market plan that compensates for your prospects, their needs and their buying cycle, creating a blueprint for how to address these factors through value-based content for maximum effectiveness.
• Tactical Content Execution - Unless you have a sizable group of in-house professionals whose full-time job (and expertise) is creating lead generation and nurturing content, you need one. The DCS teams takes on this massive task and delivers optimal results.
• Ongoing Content Curation - DCS creates and maintains your Content Library, marking what and where every piece of content is, ending once and for all the mad search for that great presentation what's-his-name did 2 years ago, and the dreaded "What ever happened to the marketing brief that won that great account?"
• Sales and Marketing Automation Tools - As sister company to DemandGen Report, DCS is very knowledgeable about every major sales and marketing automation platform available, and can advise you about the one that best fits your company's needs.