Industry research shows more than 25% of contact records in CRM and marketing databases are incomplete or out of date. The issue of dirty data is a drain on lead generation campaigns. Regardless of how strong a company’s content development and marketing strategies may be, if the right contacts aren’t receiving the offers, the campaigns will not produce the ROI that b2b marketers need.

DCS works with our clients to ensure your lead generation content is reaching active and current prospects. Our data hygiene services include:

• De-duping old and incomplete databases
• Data Appends: Adding email, phone and other key fields to incomplete contacts
• Drilling Deeper: Finding “like buyers” from your existing customer file
• Segmenting campaigns by profiling prospect groups and developing buyer personas.