Companies today live -- and die -- by the quality of their leads. You may have thousands of potential customers trapped inside databases, screaming to be converted. Once you release prospects from lead purgatory, how are they being qualified? How do you identify the buy-ready from the rest? At best, those golden prospects represent perhaps 5% of your database. The vast majority exist as six-months-out CRM alerts, default drop-down menu victims and worse. Those are your future buyers. You've got to converse with them, building trust in your brand by delivering valuable content over time. DCS and our sister business units, www.demandgenreport.com and www.retailtouchpoints.com, are acknowledged industry leaders in the reporting of major trends, and the creation of lead gen and lead nurturing content across many verticals.